The Power of giving back
When beauty brands partner with nonprofits to raise awareness for worthy causes, such as stopping child trafficking, domestic violence, and the spread of AIDS, it’s a beautiful thing. After all, it’s not only important to look good and feel good, but also to do good! Kiehl’s has always been at the forefront of charity initiatives, with its roots in the east village of New York City, it has been a spokesperson to the gay community and their many charitable causes for decades. We recently spearheaded a sponsorship with Amfar, The Foundation for Aids Research that met with thunderous success in California. A life ride up the coast of California was a way to promote a healthy and active lifestyle, while staying true to our brand image.
Companies have a moral imperative to give back to the communities that they provide services and products for. Its also smart business, and a way to communicate a little bit about our soul as a company, as well as set the standard in an industry that sometimes may be considered skin deep. The average American may not be able to afford being charitable to organizations like Amfar in significant ways, but by purchasing products from a company that is, you are by extension doing something for a good cause.
In our industry we use a good deal of hyperbole and we talk about re-energizing your skin, body, and hair, and our products do just that. But it’s also important that as an industry, we take a step back, and look at the bigger picture. In America we hymn a gospel of progress and the great premise (and promise) of this country is our continual forward motion. That is the main reason we are always re-inventing, and revolutionizing ourselves as people, products, companies, services, and as a collective spirit in general. By choosing to support worthy causes and giving back to our communities, customers, and our charities, we show them that our beauty runs deeply, in our skin and beyond.
Companies have a moral imperative to give back to the communities that they provide services and products for. Its also smart business, and a way to communicate a little bit about our soul as a company, as well as set the standard in an industry that sometimes may be considered skin deep. The average American may not be able to afford being charitable to organizations like Amfar in significant ways, but by purchasing products from a company that is, you are by extension doing something for a good cause.
In our industry we use a good deal of hyperbole and we talk about re-energizing your skin, body, and hair, and our products do just that. But it’s also important that as an industry, we take a step back, and look at the bigger picture. In America we hymn a gospel of progress and the great premise (and promise) of this country is our continual forward motion. That is the main reason we are always re-inventing, and revolutionizing ourselves as people, products, companies, services, and as a collective spirit in general. By choosing to support worthy causes and giving back to our communities, customers, and our charities, we show them that our beauty runs deeply, in our skin and beyond.